SYNTHETIC

Auriane Locatelli
Motion design
Moving posters
2024

For the three animated posters on the theme of intervention, I went outside to look for materials to work with. My inspiration came from my shots of the sky, which create a soothing, almost unreal atmosphere. Exploring other media, I selected samples of sunrises and sunsets, reflecting on what catches the eye and what disrupts it. These images, authentic representations of abstraction, reminded me of the wallpapers on our screens, particularly those from Apple. The questions of what makes an image appealing to the viewer, and what can disrupt the image, emerged.

I created three posters with a first layer of gradient, taken from real videos of the sky with the presence of a bird or cloud in the video. I then intervened digitally by altering the object that appeared (bird, cloud). This metamorphic process aims to transcend the captured reality to achieve a digital composition, provoking a duality between surprise and subtle discomfort in the viewer. With a minimalist approach, this project adopts simplicity, using subtle typographic elements to enrich the visual modification. Soberly titled "Synthetic", my project interacts with perception, delving into the exploration of the coexistence of the tangible and the synthetic.